Colleagues,


You are cordially invited to the September 20 IALLT webinar on a topic that
concerns us all:  advocating the benefits of language learning.  IALLT
webinars are free and open to all who are interested, but registration is
required.  You may register at http://bit.ly/2iJx2XQ .  All webinars are
recorded, and the recordings are available to IALLT members.


We hope you will join us on Wednesday, September 20, for this discussion.



*Changing Roles: Impacting the Language Learning Narrative on Campus*

Universities are increasingly deciding to drop language courses from
graduation requirements. As a consequence, language departments are left
with the responsibility of recruiting students and advocating for the
benefits of language learning. In response to this need, the Center for
Language Teaching Advancement (CeLTA)  <http://celta.msu.edu/>at Michigan
State University developed a print, event, and social media marketing
campaign designed to impact the language learning narrative on campus by
focusing on the emotional/experiential benefits of learning a new language
rather than on the traditionally recognized benefits (cognitive, social,
instrumental). The approach was based on data gathered through extensive
students interviews, which allowed the campaign to speak to a real student
need, and resulted in an ongoing social media and print campaign, a
regularly updated website, and a series of student-led events.

The campaign was innovative in the sense that it was the first time that
CeLTA stepped into the world of marketing – something that we recognize to
be of increasing importance in the day-to-day work of a language center. In
taking on this initiative, CeLTA staff had to expand their expertise to
include knowledge of marketing, media production, social media management,
and storytelling.
Participants will learn ways to promote language learning beyond the
traditional arguments, collaborate with students and across departments,
and utilize social media strategies to engage students.

   - Presenters: Angelika Kraemer and Luca Giupponi, Michigan State
   University
   - Date: Wednesday, September 20, 2017
   - Time: 11:00pm AT / 12:00pm MT / 1:00pm CT / 2:00pm ET
   - Webinar Duration – 1 hour