Dear Daniel, if you can show them statistics that “measure” the attention you’re getting from desired audiences, it’s hard to deny. Maybe a list and number of Facebook/instagram likes or comments or mentions, and student posts/responses on the Twitter feed? Ideally, you’d show change over time (increasing numbers, increasing quality of interactions/comments), but even absent that, having evidence of “attention” can help make your argument. Good luck to you and your colleague! Regards, Annelie Rugg Annelie Rugg, Ph.D Humanities CIO | UCLA Center for Digital Humanities [log in to unmask]<mailto:[log in to unmask]> | 310-903-7691 | @annelierugg From: "Language Learning and Technology International Information Forum <[log in to unmask]>" <[log in to unmask]> on behalf of "Mr. Daniel E. Meyers" <[log in to unmask]> Reply-To: "Language Learning and Technology International Information Forum <[log in to unmask]>" <[log in to unmask]> Date: Tuesday, April 3, 2018 at 6:08 AM To: "Language Learning and Technology International Information Forum <[log in to unmask]>" <[log in to unmask]> Subject: Request for Help - Social Media Impact in Foreign Languages Hello. A colleague of mine was denied a promotion this week and they need help making the case to our college dean that has an administration that is heavily science oriented (no humanities folks in the administration). Can anyone suggest ways how to make non-social media savvy folks understand the positive impact that a Departmental Facebook Page, Twitter Feed, Instagram Feed, etc., can have on things like student satisfaction (=retention), alumni relations etc. How does one promote/explain social media impact to people who don't “do” (or understand or even like) social media? ANY HELP APPRECIATED!!! [cid:image001.png@01D3CB1F.DD633F10]