--- Forwarded Message from Greg Russak <[log in to unmask]> ---

>Date:         Tue, 10 Mar 2009 10:27:43 -0400
>From: Greg Russak <[log in to unmask]>
>Subject: OWL Testing Software Announces New
=?WINDOWS-1252?Q?=91Test_Conversion_Service=92_During_Annual_CALICO_Conference?=
>To: [log in to unmask]
>cc: Greg Russak <[log in to unmask]>

FOR IMMEDIATE RELEASE

OWL Testing Software Announces New 'Test Conversion Service' 
During Annual CALICO Conference

New Service Simplifies Online Migration of Language Tests and Assessments

TEMPE, Ariz. (March 10, 2009) - OWL Testing Software announced a new 
service today at the 26th Annual Computer Assisted Language Instruction 
Consortium (CALICO) Conference being held at Arizona State University. The 
OWL Test Conversion Service will make the transition from traditional, paper-
based, or other technology-based testing to OWL's Web-based platform fast, 
easy, and effortless for their customers in education, government, and 
business--while allowing continued use of the same basic test content that 
they have used in the past.

"One of the great misconceptions among teachers, language lab directors, 
school administrators, and even corporate and government trainers is the 
amount of work required to convert their existing teaching and testing 
materials into an online environment like OWL," said Chris Dalessandri, OWL 
Testing Software's president and CEO. "By offering to convert existing content 
free of charge as part of the OWL Testing Software solution, we make this 
transition to online testing even more painless and economical."

"By combining our new Test Conversion Service with the OWL Community 
Library, we become the only language testing software company in the world 
to offer a 'best of both worlds' solution: validated SOPI-type test content 
created by and voluntarily contributed to our Library by customers, combined 
with the means by which customers can repurpose their existing tests," added 
Greg Russak, OWL Testing Software vice president of sales. "We're pleased to 
offer such a unique and powerful language testing system that goes beyond 
the standalone, canned tests, as well as any commercial or open-source 
software, which is typically complicated and devoid of test content."

OWL provides full functionality for the entire assessment cycle: authoring, 
scheduling, administering, rating, and reporting. Custom assessments are 
created using an intuitive online wizard and can include any number or 
combination of oral response, essays, cloze, completion, fill-in-the-blank, 
matching, multiple-choice, or short answer questions--incorporating text, 
graphics, audio, and video components. 

"OWL offers the only widely-available testing tool designed specifically for 
assessing all modes of communication through a single platform," Dalessandri 
added. "We're very pleased to make this announcement here and to have the 
opportunity to showcase our cutting-edge assessment technology to the 
people attending CALICO, as they are among the best and brightest language 
education professionals from the United States and around the globe."

In addition to measuring a student's oral proficiency, reading and listening 
comprehension, and comfort level communicating in the target language; the 
OWL test management system allows language instructors to establish 
baselines against which to measure their progress over time. What's more, the 
Web-based system may be used anywhere there's access to the Internet--
providing flexibility across multiple offices or campuses, time zones, and even 
continents. 


About OWL Testing Software
Founded in 1999, OWL Testing Software is a premier provider of affordable 
Web-based testing and assessment systems for academia, government, and 
business users. OWL's intuitive test management system simplifies the unique 
and complex challenges of second language acquisition--including ESL and EFL 
programs--and is easily applied to any subject matter in education or the 
workplace. Learn more at www.owlts.com. 

# # #

OWL Testing Software
1484 Washington Road
Pittsburgh, PA 15228
+1.412.436.0559
www.owlts.com


Media Contacts:

OWL Testing Software
Brady Lutsko
Communications Consultant
[log in to unmask]
412.381.1105	





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