--- Forwarded Message from "Daniel E. Meyers" <[log in to unmask]> ---

>In-Reply-To: <[log in to unmask]>
>References: <[log in to unmask]>
>Date: Thu, 14 Sep 2000 13:38:12 -0400
>To: Language Learning and Technology International Information Forum     <[log in to unmask]>
>From: "Daniel E. Meyers" <[log in to unmask]>
>Subject: Re: #5694 Cheng-Tsui Pricing

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Hi Read and Others:

We had the same situation with Cheng-Tsui, only they wanted to charge 
us $563 for using the lab tapes! I think that they just don't get the 
idea of what competitive marketing really is. The GREAL department 
here has contemplated many times whether or not to switch books 
because of their outrageous pricing policies.

In talking with their marketing director, it seems that profit was 
the big motivator. After several attempts to ask them why they were 
charging so much for so little, they quoted me the typical "price 
meets demand" scenario. They didn't seem at all concerned with 
academic budgets or allowing students to use their products to 
actually learn Chinese.

In short, I am, have been, and probably always will be disappointed 
with Cheng-Tsui until they come to their senses. Until they change 
their minds, I'm inclined to let the Chinese professors make their 
own audio tape exercises using the models and examples from the 
publisher's tapes.

-- 
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Daniel E. Meyers - Director of the Interactive Language Resource Center
47 Irvin Hall, Miami University, Oxford, Ohio 45056-1848
Office: (513) 529-2510  -  Lab: (513) 529-4505  -  Fax: (513) 529-1807
Pager: (513) 820-0219 - ICQ: 61294172 - E-Mail: [log in to unmask]
WWW: http://www.cas.muohio.edu/~ilrc/
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